Jewelry by Design

Fine Jewelry, By Design.

...this place is where you need to go for one-of-a-kind type pieces...their unique style is different from places that all carry the same line of jewelry...
— R.D. (Previous Client)

The JBD Experience

At JBD, everything is held to exceptional standards. Jewelry By Design is the only jeweler in the Auburn-Opelika area that creates your custom pieces in-house from start to finish. Additionally, JBD is proud to share with you that we are the only jewelry store in Auburn-Opelika that is owned and operated by a master jeweler.


Explore Jewelry by Design…


What will Jewelry by Design create for you this year?

One-Of-A-Kind Pieces

JBD’s specialty is designing and manufacturing one-of-a-kind pieces that will last for generations to come. Plus, your custom piece is made in-house from beginning to end! We will never send your jewelry off elsewhere.

Engagement & Bridal

We know choosing the right Diamond and setting is just as important as the lady who will be wearing it. JBD continues to deliver one of the most striking, yet diverse Bridal and Engagement ring selections available.

Repair, Restoration & Maintenance

Not only do we create stunning and unique fine jewelry, we can also bring grandma’s old ring back to life, repair it completely, or make a replica of it for everyday wear!

We also offer jewelry appraisal services, eyeglass repair, jewelry cleaning, timepiece maintenance, and more!

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Be the designer…

Pick the diamond of her dreams, her favorite setting, and stone cut. Then, let us at JBD do the rest of the work from beginning to end. We pride ourselves on creating timeless pieces that are done in-house from start to finish, never sent elsewhere.


Did you know?

Do you now own an inherited piece of fine jewelry you wish you could make a replica of, or even repair? Jewelry by Design specializes in these services.

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Licensed to create Auburn Jewelry

We are pleased to share that JBD officially Licensed to produce Auburn University Jewelry and we proudly yell “War Eagle!”


Pics or it didn’t happen!

Snap a photo showing off your custom JBD design and share it with us!

Follow JBD on social media for exclusive promos and behind-the-scenes footage!

Proud Partner With

For 30 Years Gabriel & Co. have been celebrating life & love through the art & science of fine jewelry. Led by brothers Jack and Dominick, they share a unique passion for the true value of fine jewelry and the emotions jewelry signifies.