Most jewelry stores send repairs out to outside workshops and order pre-made pieces from catalogs. JEWELRY BY DESIGN takes a different approach — led by master jeweler Mark Nelson and supported by two additional in-house jewelers, this Auburn jeweler operates on-site in their Auburn design studio, creating custom pieces from an initial sketch to final polish.
Celebrating 31 years, Jewelry by Design has built its reputation on something increasingly rare: true craftsmanship performed where customers can be involved throughout the process. The in-house team handles everything from designing one-of-a-kind engagement rings to restoring family heirlooms, all under one roof where customers browse and meet with designers.
From Concept to Creation in One Location
The design process starts with conversation. Customers describe their vision, share inspiration photos, or bring in pieces they want to reimagine. The jewelers then translate those ideas into sketches and eventually into wearable art.
Having three experienced jewelers and trained sales professionals on staff means the business can handle complex custom work that other local shops might decline. Whether someone wants to combine stones from multiple inherited pieces into a new design or create an engagement ring that reflects a couple's unique story, the team has the technical skills to bring it to life.
The studio setting also allows for transparency. Customers can have peace of mind rather than wondering what's happening in an off-site workshop — your jewelry is just a quick visit away. This visibility builds trust, particularly when someone is investing in a significant purchase like bridal jewelry, commissioning a custom design, or having an heirloom repaired.
Natural Diamonds and Fine Jewelry Selection
While custom work forms the core of the business, JEWELRY BY DESIGN also maintains a curated selection of fine jewelry featuring natural diamonds and gemstones. The inventory reflects the same quality standards applied to custom pieces — each item has been hand-selected by owners, Mark and Tammy Nelson, for its craftsmanship, materials, and beauty.
For Auburn University students and alumni, JBD also possesses the prestigious license by Auburn University to design and create unique Officially Licensed fine jewelry that can be proudly worn for generations to come. The selection balances classic designs with contemporary styles, serving both traditional tastes and those seeking something more distinctive.
The natural diamond focus appeals to customers who value both authenticity and rarity. The staff can explain the characteristics of different stones, helping buyers make informed decisions based on their priorities and budget.
Expert Repair Services That Preserve Value
Jewelry repair requires the same precision as creating new pieces. The on-site jewelers handle everything from simple ring sizing to complex restoration work on antique or heirloom pieces. Because the team works in-house, turnaround times remain efficient, and customers can discuss their repair needs directly with the team doing the work.
Family heirlooms often need careful attention to preserve their integrity while making them wearable again. The jewelers understand how to work with older pieces, respecting original craftsmanship while addressing worn prongs, damaged settings, or weakened shanks.
Regular maintenance services keep fine jewelry looking its best. Professional cleaning, prong retipping, and chain repair extend the life of pieces that might otherwise end up forgotten in a drawer.
Creating a Lifetime of Memories
Engagement ring shopping represents a significant moment for couples. The custom design process allows for rings that reflect individual relationships rather than standard retail designs. The team guides customers through decisions about stone selection, metal choices, and design elements with longevity and wearability in mind.
The consultation approach helps nervous shoppers feel more confident. Rather than facing rows of cases alone, customers work with experienced professionals who can narrow options based on stated preferences and practical considerations like lifestyle and budget.
For gift buyers seeking something more thoughtful than generic options, the custom design service transforms vague ideas into specific, personal pieces. Whether celebrating an anniversary, graduation, or other milestone, a custom-designed item carries more meaning than something pulled from standard inventory.
Connecting With the Auburn Community
Operating as a locally owned business in Auburn means JEWELRY BY DESIGN serves the community directly. The staff understands local preferences, from Auburn University connections to regional style preferences.
The business maintains an active presence through social media channels on Facebook and Instagram, where customers can view recent custom creations and be the first to know about new pieces and promotions. Their JBD VIP Facebook Group provides exclusive access for regular customers to clearance pieces and special offers.
Ready to Start Your Custom Project?
Whether you need expert jewelry repair, want to design a custom engagement ring, or are searching for quality fine jewelry with natural diamonds, the three experienced jewelers and highly trained sales staff at JEWELRY BY DESIGN can help. Visit their free-standing showroom with easy, front-door parking to discuss your project or browse the current selection.
Contact JEWELRY BY DESIGN at (334) 821-9940 or visit jewelrybydesignauburn.com to learn more. Follow along on Facebook and Instagram @JBDAuburn to see the latest custom creations from the design studio.